Understanding the way that people think is a tricky business. Why, for example, do some brands succeed in making emotional connections while others don’t?
At Stills we recognise that it’s not good enough to simply speculate on what people think about brands. Instead, we conduct tailored research so that our insights and recommendations are built from the ground up on top of trustworthy foundations.
One size certainly doesn’t fit all when it comes to research. You may want to undertake qualitative research, quantitative research, or a bit of both. If you’re looking to understand sentiment, and how your brand is perceived in a more anecdotal way, then we can also conduct focus groups, workshops, and vox pops to really get to the heart of the matter.