Subscribe

Cum sociis natoque penatibus et magnis

Subscribe elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae eleifend ac, enim. Aenean vulputate eleifend tellus.

[contact-form-7 404 "Not Found"]

Subscribe elementum semper nisi. Aenean vulputate eleifend tellus. Aenean leo ligula, porttitor eu, consequat vitae eleifend ac, enim. Aenean vulputate eleifend tellus.

[contact-form-7 404 "Not Found"]

Calon Wen

Calon Wen

calonwen-2

Refreshingly Simple

calonwen-1

Calon Wen approached us with a simple challenge, to get their product on more supermarket shelves. Despite the quality of the product, buyers at the major multiples weren't engaged by the brand look and feel. The friendly little Dragon just didn't do the job for the premium quality dairy products on offer.

calonwen-3
calonwen-8
calonwen-7

We started with a Brand Blueprint to extract the DNA of the brand, and developed a brand style that was more engaging, modern, playful and with inherent flex to be applied across an ever expanding product range and promotional channels.

The result... a refreshing brand with gallons of personality. And with more supermarkets quick to take the product on board, better POS positioning helped increased sales massively.

calonwen-6
calonwen-5
calonwen-9

We delivered –

Visual Identity
Verbal Identity
Packaging
Naming
Brand Guidelines
Art Direction
Graphic Design
Illustration
Web Design

calonwen-4