DESTINATION SKI

Background & Challenge

Destination Ski are a team of experienced skiers and snowboarders who build their customers tailored and flexible ski holidays. With a growing business, they needed a brand that truly reflected who they are and was fit for purpose, in light of their exciting development plans . They wanted to be a recognisable and memorable brand, that would become the “go to” name in the ski holiday market.

Brand Approach

The first step was to identify the unique proposition that would set them apart in a congested market place. Our Brand Blueprint workshop explored their ethos and story, pinpointing that they were all experienced seasonnaires, having worked in the resorts they were promoting.They have lived the holidays that they are selling, and can offer an “on and off piste” insight, that traditional travel agents cannot.

Implementation of the Brand

The creative approach gave them an instantly memorable brand marque and identity, which along with a series of ‘Destination Ski Approved’ icons reinforced their experience and knowledge. The brand rollout has also extended into website designs, icon sets, brand guidelines and video assets, with more touch-points to be launched over coming months.

DESTINATION SKI

Background & Challenge

Destination Ski are a team of experienced skiers and snowboarders who build their customers tailored and flexible ski holidays. With a growing business, they needed a brand that truly reflected who they are and was fit for purpose, in light of their exciting development plans . They wanted to be a recognisable and memorable brand, that would become the “go to” name in the ski holiday market.

Brand Approach

The first step was to identify the unique proposition that would set them apart in a congested market place. Our Brand Blueprint workshop explored their ethos and story, pinpointing that they were all experienced seasonnaires, having worked in the resorts they were promoting.They have lived the holidays that they are selling, and can offer an “on and off piste” insight, that traditional travel agents cannot.

Implementation of the Brand

The creative approach gave them an instantly memorable brand marque and identity, which along with a series of ‘Destination Ski Approved’ icons reinforced their experience and knowledge. The brand rollout has also extended into website designs, icon sets, brand guidelines and video assets, with more touch-points to be launched over coming months.