SAUCONY Run Your World Cities

Background

Saucony are a global running brand, specialising in high performance footwear and apparel, loved by the running community. Last year, they launched their new brand platform ‘Run Your World’ which aimed to energise and inspire people to take charge of their own journeys, and engage with all types of  lifestyle consumers. 

Challenge

Our brief was to create a digital platform that would showcase this new brand story to existing and new audiences. It needed to work across their range of products, inspire content-sharing across the digital community and be scalable to allow for multiple locations across the globe to get involved and create unique stories within their own communities.

Result

We created ‘Run Your World Cities’, a dynamic content based website showcasing real people’s stories and how they RUN THEIR WORLD, the Saucony way. Through the use of influencers, striking imagery and powerful video content, we developed an immersive website with highly shareable content. 

After just four months of the site being live, it had achieved over 33,000 users and achieved world-wide reach, from Germany and Sweden to the United States and Canada.

Click here to read about our previous work with Saucony

Click here to visit the Run Your World Cities website

“We have worked with Stills on multiple projects and they manage a portfolio of international websites for us. Their broader skills in branding and design always come through even in the smallest of briefs, ensuring that our messaging remains consistent and impactful.

Our websites have to be highly flexible to cater for multiple languages whilst maximising user experience at all times and the Stills team have been great partners in this process, particularly when our requirements have morphed and developed from inception to delivery.”

Jonathan Quint, Marketing Director, Saucony EMEA

 

 

SAUCONY Run Your World Cities

Background

Saucony are a global running brand, specialising in high performance footwear and apparel, loved by the running community. Last year, they launched their new brand platform ‘Run Your World’ which aimed to energise and inspire people to take charge of their own journeys, and engage with all types of  lifestyle consumers. 

Challenge

Our brief was to create a digital platform that would showcase this new brand story to existing and new audiences. It needed to work across their range of products, inspire content-sharing across the digital community and be scalable to allow for multiple locations across the globe to get involved and create unique stories within their own communities.

Result

We created ‘Run Your World Cities’, a dynamic content based website showcasing real people’s stories and how they RUN THEIR WORLD, the Saucony way. Through the use of influencers, striking imagery and powerful video content, we developed an immersive website with highly shareable content. 

After just four months of the site being live, it had achieved over 33,000 users and achieved world-wide reach, from Germany and Sweden to the United States and Canada.

Click here to read about our previous work with Saucony

Click here to visit the Run Your World Cities website