GRESHAM
Background & Discovery
Gresham are leading UK designers, manufacturers and installers of workspace furniture. Founded in 1976, this family owned business now employs 250 people on a 10 acre site in Bolton, Greater Manchester.
We were asked to help qualify & develop the brand proposition, as the business looked for growth in the more design led A&D and DLDS markets.
Creating an emotional connection
Our blueprint process led us to the big idea of London Look / Northern Soul, a celebration of both the heritage of the business, and the exciting new products coming from their design collaborations. It also led to the development of a brand architecture to give clarity to the different propositions of Gresham Design & Gresham Bespoke.
Implementation of the brand
Starting with a new brand mark, a full brand rollout followed across all channels. Website ( with 2D product configurator), brochure collateral, vehicle fleet, London showroom, social channels etc.
Results
A successful business re-energised, with a clarity of propositions for different markets, and a newly respected reputation for quality design. A business positioned for increased growth and recognition ,starting with the “Manufacturer of the year Award at Mixology North”
GRESHAM
Background & Discovery
Gresham are leading UK designers, manufacturers and installers of workspace furniture. Founded in 1976, this family owned business now employs 250 people on a 10 acre site in Bolton, Greater Manchester.
We were asked to help qualify & develop the brand proposition, as the business looked for growth in the more design led A&D and DLDS markets.
Creating an emotional connection
Our blueprint process led us to the big idea of London Look / Northern Soul, a celebration of both the heritage of the business, and the exciting new products coming from their design collaborations. It also led to the development of a brand architecture to give clarity to the different propositions of Gresham Design & Gresham Bespoke.
Implementation of the brand
Starting with a new brand mark, a full brand rollout followed across all channels. Website ( with 2D product configurator), brochure collateral, vehicle fleet, London showroom, social channels etc.
Results
A successful business re-energised, with a clarity of propositions for different markets, and a newly respected reputation for quality design. A business positioned for increased growth and recognition ,starting with the “Manufacturer of the year Award at Mixology North”