Ca’Pietra

Background

Ca’Pietra have been at the forefront of tile and stone design for over 30years, Inspired by the beauty of nature, they are committed to craftsmanship, quality, design and manufacturing. Their product portfolio of bold patterns and bold colours help make a statement in any home.

The challenge

Unlike their on-trend range of tiles, they felt their brand had been left behind, and no longer represented the company they now are. Marketing collateral felt at odds with the bold product offering.

Result

A creative execution that  pays homage to their love of colour, pattern and making a statement.,

The creative works to showcase trend setting product, and supports the story of space transformation that can be achieved with a Ca’Pietra tile  choice. Seasonal colour palettes, illustrative pattern devices and bold fonts work to align product and brand.

We delivered a package of marketing assets which provides the team with the ability to present the brand positively in all areas of marketing activity. These included brand refresh, brand guidelines, brochure spreads, social media collateral and a website facelift.

Ca’Pietra

Background

Ca’Pietra have been at the forefront of tile and stone design for over 30years, Inspired by the beauty of nature, they are committed to craftsmanship, quality, design and manufacturing. Their product portfolio of bold patterns and bold colours help make a statement in any home.

The challenge

Unlike their on-trend range of tiles, they felt their brand had been left behind, and no longer represented the company they now are. Marketing collateral felt at odds with the bold product offering.

Result

A creative execution that  pays homage to their love of colour, pattern and making a statement.,

The creative works to showcase trend setting product, and supports the story of space transformation that can be achieved with a Ca’Pietra tile  choice. Seasonal colour palettes, illustrative pattern devices and bold fonts work to align product and brand.

We delivered a package of marketing assets which provides the team with the ability to present the brand positively in all areas of marketing activity. These included brand refresh, brand guidelines, brochure spreads, social media collateral and a website facelift.