Naming

"What´s in a name?". Well, a heck of a lot as it happens. The name of a business, product or service can say so much about what you do and how you do it. It can give your brand a particular personality, help to differentiate your company in the marketplace, convey a specific message, and even communicate the values you stand for. It´s an important part of what we do as a branding agency.

When naming a company, product or service, we consider it´s unique qualities, the values and personality behind the brand, memorability and creative potential, positioning and long term implications. Not to mention the legal issues and language considerations. Taking a thoroughly considered approach is crucial to ensure the name create the right kind of impact and stand the test of time.

When office furniture manufacturer Connection were developing a new product for collaborative working spaces they approached Stills to work with them on a name to express and explain this new type of product. Our solution was to develop a concept around a beehive, a modular structure filled with buzzing activity and hard work. Since its launch at the 2011 Clerkenwell Design Week, ‘Hive’ has grown from one product to a varied product range.

If you would like to know more about our naming process, please get in touch with Anna on 029 2035 3940 or anna@stills.co.uk