Stills mentors students from Cardiff Metropolitan University

Concentrate on the big idea

Stills Managing Director Chris Carpenter mentored a group of graphic communication students from Cardiff Metropolitan University (previously known as UWIC).

The students worked on a behavourial change project with Cardiff City Council. The brief was to create a campaign to encourage people to change to more sustainable forms of transport. Chris encouraged the students to concentrate on ´a big idea´ rather than worry about the detail. The process resulted in a strong concept that could easily be put in use by the council.