Stop It Now!

Stills supports Stop It Now! campaign

Stills will be providing strategic consultancy and support to child sexual abuse campaign Stop It Now! Stills’ social marketing expertise has been commissioned to assist in research analysis, strategy development and the building of a messaging framework for the campaign, which aims to prevent child sexual abuse by raising awareness and encouraging early recognition and responses to the problem.

“This is an extremely delicate subject and one which not only requires sensitivity, but also considerable understanding of existing attitudes and perceptions so that the campaign can build upon drivers to respond and combat potential barriers to action” said Anna Lewis, Marketing Manager at Stills.

“Our experience developing social marketing campaigns will enable us to develop a messaging framework and tactical strategy based on the results of research currently being undertaken, so that the campaign achieves maximum impact and engagement with its key target audiences”.

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