In the press
Wales Business Insider - Ask the Expert
How can a company ensure that its brand continues to be communicated successfully with staff and customers whilst it grows? A brand can be your most valuable asset as it’s what a customer buys into. It influences our decision to shop at one supermarket over another, why we choose a certain estate agent; it even affects what beans we put on our toast. A successful brand needs to be right for your organisation. As branding and design specialists, we work... read more
Mix Interiors – May 2011
Piece of Milanese Mind If you just want to look at office furniture go to NeoCon or Orgatec, if you want an exciting, inspirational experience which stimulates all your senses, then get yourself to Milan. I´m not talking about the main show ´Saloni di mobile´ but I do mean the ‘temporary design museum’ and the rest of Via Tortona; where mainline corporates such as... read more
Wales Business Insider - Ask the Expert
What value does my brand add to the business and how do I make it work harder? Branding is fundamental in helping customers choose what to buy. Be it a product or a service, 80% of consumers decide whether they will engage with you just by looking at your brand image. However, it’s not quite as simple as that. In order to be successful, a brand needs to have meaning and definition otherwise it... read more
Wales Business Insider
Chris answers your branding questions Q We have moved into new offices and need advice on how to incorporate our brand into our interior design.A Contrary to popular belief, your brand isn’t just your logo. It is
everything you stand for and what others think about you. read more
The Point in Mix Magazine
Don´t copy, export Manufacturing British products that export customers want to buy is the only real way to save our economy. UK plc needs manufacturing more than ever; we have finally realised that relying on one sector alone, financial services, is bad for the economy. read more
MIX
Stills life ´You´ve got to attract their attention, and know what you´re saying to them.´ If you want to read a piece about brands that´s stuffed with marketing cojones, chock full of buzzwords and acronyms and worse, then look elsewhere. When Chris Carpenter of Stills Design talks about brands and marketing, he says it in a way that makes sense. He´s a man worth listening to.read more
Mix
King of the Castle When is an office more than an office? When it’s an extension of a brand. Castleoak achieved this at their new headquarters in Cardiff, creating a stimulating working environment with a unique personality. read more
The Insider
Innovation round table Along with the Welsh Development Agency, Insider invited a mixture of business leaders and representatives from public bodies to discuss innovation in Welsh business. read more
The DRUM
Lost In Translation With the Welsh language undergoing something of a renaissance of late, more and more agencies in Wales are thriving off of bilingual marketing work. The Drum investigates the pros and cons… read more