Connection

Connection is a manufacturer of contract seating, designing and producing task, breakout and soft seating for the UK and international markets. Connection first approached us to help give them a new strategic direction for their business. Consultation led us to produce a Brand Blueprint for the organisation, which informed a refresh of the Connection brand. 

A new visual identity was created to communicate Connection’s brand values and this has been translated across all communications. The new Connection website is a rich and engaging online resource that features the Mood Wall – an interactive space that allows the user to combine and play with the products selected. These products can be scaled and flipped to different angles and the floor and wall graphics changed to create bespoke spaces; an image of this customised space can then be downloaded.

Various pieces of collateral were developed in time to launch a new product, Hive, for Clerkenwell Design Week, the annual festival that celebrates all design disciplines. Hive is a seating system developed for the third space that combines furniture and technology to increase productivity. Launch materials for Hive included a high-end information leaflet and a stop frame animation that demonstrates how the furniture can be configured. Take a look at the stop frame animation here. We also supported Connection at Orgatec, the European fair that showcases the work of international contract furniture manufacturers, by creating a bespoke stand for the exhibition.

Other support for Connection includes a corporate product brochure, a series of press ads and a suite of high resolution renders comprising both standalone product images and roomsets.