WOODPECKER FLOORING

Background & Discovery
Previously known as Kenton Floors, Woodpecker Flooring came to Stills with the objective of aligning their brand with its company’s strategic goal to create more demand from consumers through various channels. Stills worked with Woodpecker through external and internal research to identify the relevance of their brand in their marketplace.  The research indicated that Woodpecker (previously a sub brand of Kenton Floors) had more resonance and therefore the decision was made to make this the lead brand.  The Woodpecker brand however needed some updating in order to create the emotional connection required. It was time to work out exactly what the new brand would look like, what Woodpecker stood for and what made them unique.

Creating an Emotional Connection
The emotional connection comes from their naturally inspired flooring, encouraging customers to rediscover feelings of walking in natural surroundings when experiencing the Woodpecker brand.

Implementation of the brand
Stills have worked with Woodpecker to take the new brand and the emotional connection through all customer touchpoints including brochures, videos, photography, cinemagraphs, website imagery, POS and content.

Results
Woodpecker is now a customer facing brand that not only looks great but also connects with customers and prospective customers on an emotional level.

“After previously working with Stills on several smaller projects I was confident they’d be the perfect partners for something so crucial to our business. Their approach means they have an intrinsic understanding of the business goals and we’re confident that our new brand will be the driving force in achieving our targets.

The balance of strategy and creativity has made the whole experience a fun and enjoyable one, with the whole Woodpecker team getting involved. We’re excited to see what happens next.”

Kellie Collins, Marketing Manager

WOODPECKER FLOORING

Background & Discovery
Previously known as Kenton Floors, Woodpecker Flooring came to Stills with the objective of aligning their brand with its company’s strategic goal to create more demand from consumers through various channels. Stills worked with Woodpecker through external and internal research to identify the relevance of their brand in their marketplace.  The research indicated that Woodpecker (previously a sub brand of Kenton Floors) had more resonance and therefore the decision was made to make this the lead brand.  The Woodpecker brand however needed some updating in order to create the emotional connection required. It was time to work out exactly what the new brand would look like, what Woodpecker stood for and what made them unique.

Creating an Emotional Connection
The emotional connection comes from their naturally inspired flooring, encouraging customers to rediscover feelings of walking in natural surroundings when experiencing the Woodpecker brand.

Implementation of the brand
Stills have worked with Woodpecker to take the new brand and the emotional connection through all customer touchpoints including brochures, videos, photography, cinemagraphs, website imagery, POS and content.

Results
Woodpecker is now a customer facing brand that not only looks great but also connects with customers and prospective customers on an emotional level.