Brand built on heritage for WILLIAM HANDS

Creating a new corporate identity from a brand’s heritage. 

Originally known as Hands of Wycombe, then Hands, the market place thought they knew what the company stood for, but the new vision for the company was much more expansive. New exciting product families, a conscious decision to build on their heritage, and an established reputation for crafting beautifully realised pieces of furniture were the driving forces behind this new momentum.  This informed a simple naming evolution for the brand to become Williams Hands. The connection with the past bridged the gap from the old to the new, enabling us to build a corporate identity that embraced the traditional and technological. Stills ensured every touchpoint of the brand had to exude the same quality and care crafted into each of their pieces of furniture.

Implementation of the refreshed brand

A fully responsive website with product configurators and fully loaded resource area. A suite of product brochures that have the power to excite and inform. An integrated digital marketing campaign, engaging dealers and architects including interviews with customers and product focused email shots.

Brand built on heritage for WILLIAM HANDS

Creating a new corporate identity from a brand’s heritage. 

Originally known as Hands of Wycombe, then Hands, the market place thought they knew what the company stood for, but the new vision for the company was much more expansive. New exciting product families, a conscious decision to build on their heritage, and an established reputation for crafting beautifully realised pieces of furniture were the driving forces behind this new momentum.  This informed a simple naming evolution for the brand to become Williams Hands. The connection with the past bridged the gap from the old to the new, enabling us to build a corporate identity that embraced the traditional and technological. Stills ensured every touchpoint of the brand had to exude the same quality and care crafted into each of their pieces of furniture.

Implementation of the refreshed brand

A fully responsive website with product configurators and fully loaded resource area. A suite of product brochures that have the power to excite and inform. An integrated digital marketing campaign, engaging dealers and architects including interviews with customers and product focused email shots.