VITA

Vita have been providing independent and expert advice to people throughout the UK to protect the things that matter most to them. Life, family and mortgage insurance are all offered by Vita who have been operating in Cardiff Bay since 2010.

Started by close friends Barry and Paul they originally came to us enquiring about creating two new product brochures. After initial discussions we proposed a brand blueprint to really get to the heart of Vita, enabling us to identify their brand values and clarify their proposition to customers.

Building upon the foundations of the research and brand development workshops, we delivered a refreshed brand identity which focused on trust, professionalism and a friendly personality. These brand values are characterised by a simplified, modern mark which balances elegance and quirk, and an illustrative style that truly captures the emotive nature of Vita’s work. The use of these illustrations was an important development for Vita to evoke the warmth and personality previously absent in their stock photography approach. Our work has carried through onto stationery design and a practical engaging website.

VITA

Vita have been providing independent and expert advice to people throughout the UK to protect the things that matter most to them. Life, family and mortgage insurance are all offered by Vita who have been operating in Cardiff Bay since 2010.

Started by close friends Barry and Paul they originally came to us enquiring about creating two new product brochures. After initial discussions we proposed a brand blueprint to really get to the heart of Vita, enabling us to identify their brand values and clarify their proposition to customers.

Building upon the foundations of the research and brand development workshops, we delivered a refreshed brand identity which focused on trust, professionalism and a friendly personality. These brand values are characterised by a simplified, modern mark which balances elegance and quirk, and an illustrative style that truly captures the emotive nature of Vita’s work. The use of these illustrations was an important development for Vita to evoke the warmth and personality previously absent in their stock photography approach. Our work has carried through onto stationery design and a practical engaging website.