CRANE MERCHANDISING SYSTEMS

Background

With a legacy of experience and expertise in coffee, snack and cold drink vending machine manufacture, sales and support, Crane Merchandising Systems is a world leader. They have offices in the UK and Europe, as well as headquarters in the US. They were developing a new coffee machine line, and needed a visual style to set them apart. 

Challenge

To create a visual style for the existing Crane brand, and develop a naming convention and marketing assets for the launch of the new product line.

Result

The development of a range of illustrations to showcase the product ranges in a number of different location scenarios including, workplace, university, atrium and train station. Introduction of product feature icons.

A naming convention for the new “Voce” product line and application of the visual style across graphic panels, brochures, exhibition stands and coffee cups.

CRANE MERCHANDISING SYSTEMS

Background

With a legacy of experience and expertise in coffee, snack and cold drink vending machine manufacture, sales and support, Crane Merchandising Systems is a world leader. They have offices in the UK and Europe, as well as headquarters in the US. They were developing a new coffee machine line, and needed a visual style to set them apart. 

Challenge

To create a visual style for the existing Crane brand, and develop a naming convention and marketing assets for the launch of the new product line.

Result

The development of a range of illustrations to showcase the product ranges in a number of different location scenarios including, workplace, university, atrium and train station. Introduction of product feature icons.

A naming convention for the new “Voce” product line and application of the visual style across graphic panels, brochures, exhibition stands and coffee cups.