Saucony

Background 

Saucony is a global footwear brand that exists for, and is inspired by runners. Their passion fuels them as they aim to create the best running shoes and apparel to make runners’ lives just a little bit better. Last year we worked together to develop their brand sites across Europe. Saucony wanted their brand & product stories to be told in a more engaging and authentic way, and to increase awareness of their fashion and lifestyle ranges. The aim was to create something that represents everything Saucony stands for and to reflect their position, personality and goal – inspiring people to run.

Challenge

We needed to create a suite of responsive websites, visually engaging, with a depth of content for their main product categories, and platforms for campaigns. The brand websites are used as a shop window for Saucony products in key territories and provide a platform on which to develop the brand experience and product knowledge.

Result

11 brand websites with an engaging visual experience, integrated CMS solution for a super user, 360 degrees product views, Europe wide store locator, embedded video content  & bespoke product library with multiple translations. This project used MySQL, PHP, JavaScript, jQuery, CSS and more.

Saucony

Background 

Saucony is a global footwear brand that exists for, and is inspired by runners. Their passion fuels them as they aim to create the best running shoes and apparel to make runners’ lives just a little bit better. Last year we worked together to develop their brand sites across Europe. Saucony wanted their brand & product stories to be told in a more engaging and authentic way, and to increase awareness of their fashion and lifestyle ranges. The aim was to create something that represents everything Saucony stands for and to reflect their position, personality and goal – inspiring people to run.

Challenge

We needed to create a suite of responsive websites, visually engaging, with a depth of content for their main product categories, and platforms for campaigns. The brand websites are used as a shop window for Saucony products in key territories and provide a platform on which to develop the brand experience and product knowledge.

Result

11 brand websites with an engaging visual experience, integrated CMS solution for a super user, 360 degrees product views, Europe wide store locator, embedded video content  & bespoke product library with multiple translations. This project used MySQL, PHP, JavaScript, jQuery, CSS and more.