RHYS DAVIES LOGISTICS

Founded in 1952, the Rhys Davies brand has a long history behind it. In the last 20 years, the business has grown from a single base in South Wales to a national company with nine depots throughout the UK. But although the business had moved forward significantly over that time, the brand had not moved with it.

We challenged internal perceptions within the company. Their existing brand sold the business short and did not reflect their position as one of the leaders in their market. The success of the business is actually a result of a complex logistical operation – the trucks are simply the tools of their trade. So we set about redefining their brand to tell the real story.

Our approach was unique within the sector, a step away from the traditional single strapline approach of their competitors. It set Rhys Davies apart, helping to shift previous perceptions away from the business being a small regional company to a more accurate picture of it as a serious national market leader.

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RHYS DAVIES LOGISTICS

Founded in 1952, the Rhys Davies brand has a long history behind it. In the last 20 years, the business has grown from a single base in South Wales to a national company with nine depots throughout the UK. But although the business had moved forward significantly over that time, the brand had not moved with it.

We challenged internal perceptions within the company. Their existing brand sold the business short and did not reflect their position as one of the leaders in their market. The success of the business is actually a result of a complex logistical operation – the trucks are simply the tools of their trade. So we set about redefining their brand to tell the real story.

Our approach was unique within the sector, a step away from the traditional single strapline approach of their competitors. It set Rhys Davies apart, helping to shift previous perceptions away from the business being a small regional company to a more accurate picture of it as a serious national market leader.

MORE CASE STUDIES