MORGAN

The Morgan brand has always been synonymous with quality, style and good value, so when they came to us they wanted to reinforce their position as design led, British manufacturers in the hospitality marketplace. We worked closely with the Morgan marketing team to develop a new communication style for Morgan. Included in the project was the definition and refinement of the Morgan brand, as well as the design of new literature, a new website and advertising.

We developed a Brand Blueprint for Morgan based on market research, which fed into the visual refinement of the Morgan brand and the development of a new photographic style to take forward across all communications.

This branding project involved the development of a set of brand guidelines, including language guidelines – to ensure consistency throughout their tone-of-voice and visual style. The re-design of all literature, advertising and a new website not only secured their position as a design-lead business at the high-end of the market, but also crucially differentiated Morgan from its competitors.

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Our work has had a significant impact for the business, resulting in new business wins and successes in new market sectors. We have recently undertaken some new strategic and creative work for Morgan and we love seeing the brand continue to go from strength to strength.

 

 

Morgan’s growth over the last few years has been remarkable. A clear brand strategy, coupled with a lean manufacturing process and steady development of award-winning furniture, meant a showcase book telling the Morgan story was needed to re-enforce their growing stature in the marketplace. The book was created by Stills as a culmination of years of product and brand development.

 

 

MORGAN

The Morgan brand has always been synonymous with quality, style and good value, so when they came to us they wanted to reinforce their position as design led, British manufacturers in the hospitality marketplace. We worked closely with the Morgan marketing team to develop a new communication style for Morgan. Included in the project was the definition and refinement of the Morgan brand, as well as the design of new literature, a new website and advertising.

We developed a Brand Blueprint for Morgan based on market research, which fed into the visual refinement of the Morgan brand and the development of a new photographic style to take forward across all communications.

This branding project involved the development of a set of brand guidelines, including language guidelines – to ensure consistency throughout their tone-of-voice and visual style. The re-design of all literature, advertising and a new website not only secured their position as a design-lead business at the high-end of the market, but also crucially differentiated Morgan from its competitors.

MORE CASE STUDIES