JONES & PARTNERS

Working with Craig Jones & his team of talented designers, we helped them develop a blueprint for the future direction of the business. This future will be increasingly international & strategic in its outlook. Already this year Jones & Partners have delivered projects for significant manufacturers from global giants Herman Miller to UK mavericks Deadgood.

Our work started with lively workshops to identify the vision & values for the company. We wanted to make sure that the market realised what an innovative & exciting group of people Craig Jones & his team were & what a significant influence they will be on the furniture market.

“We don’t normally work with other designers so they pushed us in different ways from other clients”, says Chris Carpenter of Stills. “We have come to know the team really well,┬áthis has been a really enjoyable & fruitful collaboration”.

The transformation of the brand started with changing the name from Craig Jones Design to Jones & Partners. A small but significant clue to the way the designers work together, the strength of the personalities within the business & the growth strategy. Next was the design of the logo mark, which includes a hidden plus symbol, then the image style and colour palette.

The new brand is sophisticated & design led, it appeals to manufacturers & designers alike across the globe. It is clean and simple, yet has enough depth to last & grow with the business. The final realisation is a fully responsive website that is at home on laptop, pc or mobile that can be updated easily by Jones & Partners allowing them complete control over the content.

 

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JONES & PARTNERS

Working with Craig Jones & his team of talented designers, we helped them develop a blueprint for the future direction of the business. This future will be increasingly international & strategic in its outlook. Already this year Jones & Partners have delivered projects for significant manufacturers from global giants Herman Miller to UK mavericks Deadgood.

Our work started with lively workshops to identify the vision & values for the company. We wanted to make sure that the market realised what an innovative & exciting group of people Craig Jones & his team were & what a significant influence they will be on the furniture market.

“We don’t normally work with other designers so they pushed us in different ways from other clients”, says Chris Carpenter of Stills. “We have come to know the team really well,┬áthis has been a really enjoyable & fruitful collaboration”.

The transformation of the brand started with changing the name from Craig Jones Design to Jones & Partners. A small but significant clue to the way the designers work together, the strength of the personalities within the business & the growth strategy. Next was the design of the logo mark, which includes a hidden plus symbol, then the image style and colour palette.

The new brand is sophisticated & design led, it appeals to manufacturers & designers alike across the globe. It is clean and simple, yet has enough depth to last & grow with the business. The final realisation is a fully responsive website that is at home on laptop, pc or mobile that can be updated easily by Jones & Partners allowing them complete control over the content.

 

MORE CASE STUDIES