MONMOUTHSHIRE BUILDING SOCIETY

Background & Discovery
Founded in 1869 to meet the needs of local people, Monmouthshire Building Society recognised that it was now timely to review and refresh its brand marketing. Market research had shown that that the society had good recognition with their brokers and existing members, but poor awareness among non-members. After a competitive pitch process, we were selected for the branding project, set with the objective of aligning their brand with their strategic goals.

Creating an Emotional Connection
Our Brand Blueprint process revealed that every one of their members goes through a unique journey. Fingerprints are a constant and unique identifier of an individual throughout their life, so this became the inspiration of the new Monmouthshire Building Society brand mark.

Implementation of the brand

We worked with the client to launch the new brand internally at a cinema-based staff conference and at the first game of the Pro14 rugby season at the home ground of the Dragons,Rodney Parade in Newport. The full schedule of creative work involved launch animations, brand guidelines,branch signage, poster and advertising concepts, LED touchline banners, and a range of other deliverables.

Results
Monmouthshire Building Society now has a brand with meaning, developed with and owned by the organisation, and a brand strategy that can really connect the society with its members and wider financial services audience. Sponsorship of the Dragons will only help bolster their reputation and awareness with its core regional market.

MONMOUTHSHIRE BUILDING SOCIETY

Background & Discovery
Founded in 1869 to meet the needs of local people, Monmouthshire Building Society recognised that it was now timely to review and refresh its brand marketing. Market research had shown that that the society had good recognition with their brokers and existing members, but poor awareness among non-members. After a competitive pitch process, we were selected for the branding project, set with the objective of aligning their brand with their strategic goals.

Creating an Emotional Connection
Our Brand Blueprint process revealed that every one of their members goes through a unique journey. Fingerprints are a constant and unique identifier of an individual throughout their life, so this became the inspiration of the new Monmouthshire Building Society brand mark.

Implementation of the brand

We worked with the client to launch the new brand internally at a cinema-based staff conference and at the first game of the Pro14 rugby season at the home ground of the Dragons,Rodney Parade in Newport. The full schedule of creative work involved launch animations, brand guidelines,branch signage, poster and advertising concepts, LED touchline banners, and a range of other deliverables.

Results
Monmouthshire Building Society now has a brand with meaning, developed with and owned by the organisation, and a brand strategy that can really connect the society with its members and wider financial services audience. Sponsorship of the Dragons will only help bolster their reputation and awareness with its core regional market.