CYNNAL CYMRU

Cynnal Cymru/Sustain Wales is the leading sustainable development and networking organisation across Wales. They work on behalf of the Welsh Government to engage people, businesses and communities across all sectors, pan-Wales to develop sustainable thinking and leadership across a broad range of issues – from climate change and economy to fair-trade and health.

The challenge was to redefine the brand proposition and develop a clear brand architecture, strategy and visual identity design. This was then to enable more effective communication of the different messages and initiatives, whilst simultaneously building the core brand. This was a complex process, involving multiple stakeholders across the organisation.

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“The Stills team were integral to our re-brand and its launch in January 2015.

 

Prior to the development of the new brand Stills managed a number of workshops to help us focus on our core purpose as a sustainable development charity; the new logo, design and messaging came from this groundwork which helped consolidate our offering internally and enabled us to feel ownership of the brand. Our logo tells a story of the four elements of sustainability and everything Cynnal Cymru stands for.

 

The marketing materials designed and produced for our launch event were professional and represented us perfectly. We have since received excellent feedback from our stakeholders and members and continue to work with the Stills team.”

 

Mari Arthur, Co-Director

The new brand identity now accurately communicates the meaning behind sustainable development – each petal of the logo represents a strand of meaning; Economy, Society and Culture, all enclosed within a circle that represents ‘the limits of the environment’.

 

 

CYNNAL CYMRU

Cynnal Cymru/Sustain Wales is the leading sustainable development and networking organisation across Wales. They work on behalf of the Welsh Government to engage people, businesses and communities across all sectors, pan-Wales to develop sustainable thinking and leadership across a broad range of issues – from climate change and economy to fair-trade and health.

The challenge was to redefine the brand proposition and develop a clear brand architecture, strategy and visual identity design. This was then to enable more effective communication of the different messages and initiatives, whilst simultaneously building the core brand. This was a complex process, involving multiple stakeholders across the organisation.

MORE CASE STUDIES