CWMBRAN SHOPPING

Cwmbran Shopping is one of the biggest shopping centres in Wales. Owned and managed by Prudential, it is one of their most successful centres.

Stills were contracted as the retained communications agency for Cwmbran Shopping in September 2012. Following considerable strategic consultation and segmentation to define the key target audiences, refine the brand proposition and create a messaging framework, we honed the existing visual brand to engage more effectively with those priority audiences.

We have developed a targeted Christmas campaign and created a range of communications in the new design look and feel, including outdoor, press and radio advertising, campaigns on Facebook, Google and other targeted online sites. In addition, we conceived and created a new shoppers magazine called ‘Time For…’, which features fashion and gifts available at Cwmbran Shopping.

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CWMBRAN SHOPPING

Cwmbran Shopping is one of the biggest shopping centres in Wales. Owned and managed by Prudential, it is one of their most successful centres.

Stills were contracted as the retained communications agency for Cwmbran Shopping in September 2012. Following considerable strategic consultation and segmentation to define the key target audiences, refine the brand proposition and create a messaging framework, we honed the existing visual brand to engage more effectively with those priority audiences.

We have developed a targeted Christmas campaign and created a range of communications in the new design look and feel, including outdoor, press and radio advertising, campaigns on Facebook, Google and other targeted online sites. In addition, we conceived and created a new shoppers magazine called ‘Time For…’, which features fashion and gifts available at Cwmbran Shopping.

MORE CASE STUDIES