OAG

Background & Discovery

As part of a company restructure, OAG wanted to separate their visual identity from their sister company. As architectural glass specialists known for delivering high quality, complex projects, their brand values needed to reflect their place in the market and ignite the pride in the brand and the OAG offering.

Stills worked with OAG on an internal research project to identify the relevance of the brand in their marketplace and define their brand values through our Brand Blueprint Process.

Creating an Emotional Connection

OAG’s work makes a statement so this bold offering and their reputation for engineering excellence were expressed through their brand values and informed the development of the new OAG brand identity.

Implementation of the brand

The brand was applied across a range of customer touchpoints, including interactive 3D presentations, website, videos, photography, stationery and content.

OAG

Background & Discovery

As part of a company restructure, OAG wanted to separate their visual identity from their sister company. As architectural glass specialists known for delivering high quality, complex projects, their brand values needed to reflect their place in the market and ignite the pride in the brand and the OAG offering.

Stills worked with OAG on an internal research project to identify the relevance of the brand in their marketplace and define their brand values through our Brand Blueprint Process.

Creating an Emotional Connection

OAG’s work makes a statement so this bold offering and their reputation for engineering excellence were expressed through their brand values and informed the development of the new OAG brand identity.

Implementation of the brand

The brand was applied across a range of customer touchpoints, including interactive 3D presentations, website, videos, photography, stationery and content.